Elon Musk, the billionaire owner of X (previously known as Twitter), commemorated the second anniversary of his $44 billion acquisition by sharing a video of his entrance into the platform's headquarters. He captioned the post, "Let that sink in!" reflecting on the significant changes that occurred during his takeover in 2022. Musk's acquisition involved the dismissal of key executives, including CEO Parag Agrawal and legal chief Vijaya Gadde, which marked a shift in the platform's leadership.

Upon taking control, Musk updated his Twitter profile, referring to himself as the "Chief Twit" and indicating his new position by changing his location to Twitter headquarters. Leading up to the completion of the acquisition, Musk communicated with advertisers and followers about his vision for the platform. He emphasized the need for a change in the media landscape, criticizing traditional media for its failure to facilitate meaningful dialogue.

In a tweet, Musk outlined his motivations for acquiring the platform, asserting that traditional media has often focused on polarized extremes for profit, which has hindered open discussions. He believed that Twitter could provide a space for more balanced discourse. Following his takeover, Musk implemented significant changes, including overhauling the verification system. Unlike the previous model that required users to meet specific criteria for verification, Musk's version allowed anyone to obtain a blue checkmark for a fee.

As Musk continues to reshape X, his focus on engaging advertisers and promoting growth highlights his ambitions for the platform's future. The transition from Twitter to X represents Musk's vision for a more dynamic and inclusive social media experience, despite the challenges and controversies that have accompanied his leadership.